Description
To showcase the elite audio of the new Stealth™ Pro II wireless gaming headset, Turtle Beach has created the ultimate stealth showdown–testing the headset against Jinichi Kawakami, the last ninja on Earth.
In partnership with AOR GUT New York, Turtle Beach searched the world to find the stealthiest man alive–Jinichi Kawakami, the last living practitioner of authentic ninjutsu. Sensei Kawakami traveled from Japan to participate in a challenge against three real gamers wearing the all-new Stealth Pro II Headset, including creator Angelica Trae (@ayytrae).
Armed with the Stealth Pro II, the gamers entered an arena where the Last Ninja was hiding. Audio was fed into the headsets from mic chokepoints set up along the course. The challenge was simple: hear the Last Ninja before he finds you. This over-the-top product demo showed the serious lengths that Turtle Beach would go to for the sake of unserious fun.
“When we learned the world only had one ninja left, we knew we had to do whatever it took to find him,” says Turtle Beach CEO, Cris Keirn. “Putting our new flagship headset to the test against the stealthiest man alive is the ultimate product demo. It showed how far we would go to deliver fun to gamers.”
With the advanced audio of the Stealth Pro II, the gamers were able to hear the last ninja. It was the ultimate product demo, highlighting Turtle Beach’s legacy of gaming sound and stunning audio performance. Because if the Stealth Pro II can hear the footsteps of a real ninja, then it can hear anything in a video game.
The cinematic longform piece is a bold continuation of Turtle Beach’s platform ‘Seriously Unserious’ that they’ve developed with GUT New York, and their goal of bringing fun back to gaming.
“Sound is a huge part of gaming, and Turtle Beach delivers the most seriously engineered sound in the world,” said GUT New York CCO Lucas Bongioanni. “We wanted this idea to be full of that same serious effort. Tracking down the last ninja alive and creating a long-form piece of content just to see if the headset could hear the ninja’s footsteps was the only way to put this elite audio to the test.”
This professional campaign titled 'The Last Ninja' was published in United States in April, 2026. It was created for the brand: Turtle Beach, by ad agency: GUT New York. This Film and Integrated media campaign is related to the Electronic Devices and Gaming industries and contains 2 media assets. It was submitted 22 minutes ago.
Credits
Turtle Beach
Kate Zibell, CMO
Kim DeNapoli, SVP, Head of Brand
Isaac Pagán Muñoz, Executive Creative Director
Geoff Addeo, Head of Production, Entertainment, Executive Producer
Billy Brisebois, Director, Brand Marketing
Mary Mecklenburg, Sr. Manager, Marketing, Audio
Julie Regimand, Head of Creative Operations
Bram Colaris, Senior Director, Global Paid Media & Social
Florian Herrmann, Director, Creator Content & Partnerships
GUT New York
Gastón Bigio - Founder & Creative Chairman
Anselmo Ramos - Founder & Creative Chairman
Andrea Díquez - Global CEO
Fernando Ribeiro - Global CSO
Carmen Rodríguez - Global CGO
Agustina Garavilla - Global COO
Giselle Reggiani - Global CFO
Christine Prins - Global Chief Communications Officer
Christian Pierre - Global Chief Intelligence Officer
Lucas Bongioanni, Chief Creative Officer, GUT NY
Gus Marmarinos, Managing Director, GUT NY
Deb Freeman, Head of Strategy, GUT NY
Brian Mekjian, Executive Creative Director
Ryan McCarthy, Executive Creative Director
Lauren Piccirillo, Associate Creative Director
Josh Peterson, Associate Creative Director
Elizabeth Phelps, Jr. Art Director
Caleb Decker, Jr. Copywriter
Veronica Zamiar, Group Brand Lead
Eric Reilly, Sr. Account Director
Maya Solarana, Sr. Account Executive
Antoinette Williams, Account Executive
Bruce McDonald, Executive Producer
Ethan Scott, Group Strategy Director
Langston Williams, Strategy Director
Marinet Quinones, Business Affairs Director
Emily Barnes, Head of Social, US
Nayri Kodazian, Director of Influencer Strategy
Alie Coolidge, Director of Communications
Muirilo Melo, Global Head of Design
André Firulo, Design Director
Adriana Monteiro, Project Design Director
Marcus Prado, Associate Design Director
Arthur Zambone, Associate Design Director
Isabele Ramos, Senior Designer
Gabriel Fernandes, Strategy Manager
Beatriz Borges, Sr. Design Project Manager