On October 1st, Catalonia had a general referendum to declare itself an independent nation after years of struggles and riffs with the Spanish government. The people of Catalonia have always felt they'd be better off standing tall and proud, on their own. This kit is a celebration of what it means to be independent, modern, proud and strong. If Catalonia were to ever ultimately become independent, this would be their new skin.
This student campaign titled 'The Kit of Independence' was published in United States in March, 2018. It was created for the brand: Catalana, by ad school: Miami Ad School. This Design medium campaign contains 16 media assets. It was submitted over 5 years ago.
Advertising School: Miami Ad School, Miami, USA
Art Director: Marcelo Shalders
Copywriter: Ioannis Kalormakis