Finland’s biggest tabloid Ilta-Sanomat introduced legerandary pop hits FInnhits on CD that was sold together with the paper. Most of the songs where familiar to people from karaokebars. So we decided to promote the CD through a banner where you could make your own karaoke video and share it with your friends.
This professional campaign titled 'The Karaoke Video Banner' was published in Finland in July, 2010. It was created for the brand: Ilta-Sanomat, by ad agency: Hasan&Partners. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: hasan&partners, Finland, Helsinki
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Photographer: Kimmo Syväri
Additional credits: Liisa Frick, Mikko Oksanen, !noob/Terhi Hakli