Description
Michelob ULTRA’s Big Game teaser, ‘The Jump’, links the Super Bowl with the Olympic Winter Games as part of Anheuser-Busch’s Team USA platform. The film follows a novice skier named Greg racing downhill as Chloe Kim and T.J. Oshie look on, hinting at an unexpected mentor behind his skills.
Directed by Joseph Kosinski and created by Wieden+Kennedy New York, the spot forms part of Anheuser-Busch’s broader Super Bowl presence alongside Budweiser and Bud Light. For Michelob ULTRA, the work continues a recent tradition of sport-driven, humorous Big Game appearances.
This professional campaign titled 'The Jump' was published in United States in January, 2026. It was created for the brand: Michelob ULTRA, by ad agency: Wieden+Kennedy NY. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 18 minutes ago.
