Description
Alpine brings us a breath of fresh air with its brand new print campaign created by BETC ÉTOILE ROUGE
After a sensational film unveiled at the end of 2024, Alpine continues to promote its very first 100% electric compact sports model with a new print campaign devised by BETC ÉTOILE ROUGE.
The A290 model, recently voted Car of the Year 2025, reveals part of its refined design in an aerial iconographic approach.
True to its DNA, this bold artistic approach allows Alpine to install its brand-new brand platform, which places lightness at the centre of its communication territory.
An illustration of the sporty city car from three different angles, in a blue sky mirroring the colour of its bodywork, which perfectly resonates with the signature, ‘The irresistible attraction of lightness’. A promise that all lovers of driving pleasure will recognise.
This new campaign has been gradually rolling out internationally in the press, on classic billboards and at events since mid-February.
This professional campaign titled 'The Irresistible Attraction of Lightness' was published in France and Multinational Worldwide in March, 2025. It was created for the brand: Alpine, by ad agency: BETC Etoile Rouge. This Integrated and Print media campaign is related to the Automotive industry and contains 6 media assets. It was submitted 11 days ago.
Credits
Brand: Alpine
Brand Managers: Antonino Labate, Arnaud Belloni, Alexandra Madiot-Gasse, Patrick Fourniol
Ad Agency: BETC Etoile Rouge
Agency Managers: Fabien Idoux, Sherelle Ramire, Emma Canard, Anne Cauvin
Executive Creative Director: Nicolas Lautier
Art Director: Rayhaan Khodabux
Assistant Art Director: Maeva Ricardo
Strategic Planners: Mattia Bellomo, Jules de Gaulmyn
Creative Resources Manager: Nina Kaufman
Production Companies: Prose On Pixels, Studio Feeling
