Description
Abdul Samad Al Qurashi (ASQ), the master of Royal Perfume, embarks on a new visual journey with "The Inner Safari." Moving away from the traditional tropes of the perfume industry, dunes, oud wood, and smoke—this campaign reimagines the scent as a pure, abstract experience.
The film strips away the physical world to focus entirely on light, reflection, and material. By utilizing macro cinematography and light refraction through glass, the campaign visualizes the "Inner Safari" not as a trip across the land, but as a dive into the soul of luxury. It is a minimalist, futuristic approach to heritage, proving that true opulence is defined by clarity and vision.
This student campaign titled 'The Inner Safari' was published in Egypt and Saudi Arabia in November, 2025. It was created for the brand: AbdulSamad AlQurashi (ASQ), by ad school: Freelance. This Content, Design, and Film media campaign is related to the Beauty, Fashion, and Personal Accessories industries and contains 1 media asset. It was submitted 5 days ago by Art Director: Rame Ammar of Freelance.
Credits
Advertising Agency: Rame Ammar Studio, Cairo, Egypt
Production Company: Rame Ammar Studio, Egypt
Creative Director: Alaa Esmail
Art Director: Rame Ammar
3D Artist & Motion Designer: Rame Ammar
Copywriter: Mohammed Obaidulla
Sound Design: Ei2 Creation
