ADVERTISING

Hellmann's

The Imitation Jar

Agency: Ogilvy Canada

Description

Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike.

Feast your eyes on the Imitation Jar - a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise.

There might be a thousand and one mayos out there, but there’s really only one.

This professional campaign titled 'The Imitation Jar' was published in Canada in July, 2024. It was created for the brand: Hellmann's, by ad agency: Ogilvy Canada. This OOH Outdoor and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted about 2 months ago.

Credits

CLIENT: HELLMANNS' CANADA

CLIENT NAMES ; HARSH V. PANT, NICOLE HUTINEC, LARA WAZZ

AGENCY: OGILVY CANADA

CHIEF CREATIVE OFFICER: FRANCESCO GRANDI

GROUP CREATIVE DIRECTOR: DYLAN SOOPRAMANIA

DESIGN DIRECTOR: MIGUEL DE SOUSA

COPYWRITER: ANDREW ERSKINE, PHIL GULL

ART DIRECTOR: EMMANUEL TORRES, PEDRO MINARI, HELEN GILES

VISUAL ARTIST: BRUNO MIRANDA

CO-DIRECTOR, PRODUCTION: ALEXANDRE ANDRE

CHIEF STRATEGIC OFFICER: JEREMY DALY

STRATEGY DIRECTOR: MICHAEL MCDONALD-BERASKOW

ACCOUNT DIRECTOR: ROHAN MEHRA

ADVERTISING

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