OMO Detergent

The Im-perfect Pattern

School: Miami Ad School


Over the years, Surf Excel is encouraging us not to stop, because 'dirt is good'. Now taking it a little further, they are encouraging youth to 'dare and dream'. Here the narrative is embraced rather than being disheartened.
Many young adults leave away from their families to follow their passion, and during that hustle, the last thing we want to deal with is stains on clothes. While you follow your dreams, we take care of your clothes, in the coolest possible way.

This student campaign titled 'The Im-perfect Pattern' was published in India in March, 2023. It was created for the brand: OMO Detergent, by ad school: Miami Ad School. This Design medium campaign contains 4 media assets. It was submitted about 2 months ago.


Advertising Agency (School): M.Ad School of Ideas, Mumbai
Art Director: Shravani Phadke
Copywriter: Sahiti Gurram, Yash Yashwante


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