ADVERTISING

Betika

The Home of Champions

Agency: In-house

Description

The concept of this advertisement revolves around the theme of transition, opportunity, and exploration in the realm of sports and gaming, symbolized through the recurring motif of doors. Doors serve as a powerful visual metaphor for stepping into new experiences, crossing thresholds, and exploring diverse worlds. In this context, they seamlessly connect different locations, people, cultures, and experiences. By moving through doors, the audience is guided on a journey through various landscapes representing Kenya, Ghana, Tanzania, Malawi, Mozambique, Zambia, and the DRC.

Each door leads to a different cultural setting, emphasizing the universality of excitement and success in sports and games. This serves to unify and connect people from diverse backgrounds, reflecting the inclusive nature of Betika as a platform. The use of doors creates a visually cohesive and thematically resonant thread that ties together the narrative, enhancing the viewers' engagement and emotional investment.

This professional campaign titled 'The Home of Champions' was published in Ethiopia, Ghana, and Kenya in December, 2023. It was created for the brand: Betika, by ad agency: In-house. This campaign contains 1 media asset. It was submitted 4 months ago by Director: Directed by Mark Stry of The Star Film Co.

Credits

Client
Andrew Muriithi (Muree)
Steven Muriung
Sandisiwe Bhengu
Tabu Paul Chika

ADVERTISING

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