The Holiday Campaign

An inimitable cast, comprising an array of Global Brand Ambassadors and friends of the House, is portrayed—at times with their loved ones—within intimate vignettes set against diverse backdrops. Envisioned by Creative Director Sabato De Sarno, the Gucci Gift campaign tells an evocative story of love, where joyful moments shared with those we call family, whether by birth or by choice, become meaningful memories. From The Savoy Hotel in London to a snowy mountain getaway and a cozy home for the holidays, the journey culminates in Florence, the House’s founding city, where it all began. Distinctive chapters unfold in a jubilant crescendo, each telling their own unique story, thematically and aesthetically, while seamlessly interconnected, bound by the campaign’s overarching narrative of togetherness and love.