Aleksander Barkov • NHL • Stanley Cup
The First-Ever Skateboard Trick Over the Stanley Cup
Agency: Studio Lauraéus
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Case Film: First Skate Trick Over Stanley Cup | Barkov’s Celebration in Finland
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Suomi-Finland stamp
Description
A Unique Celebration of the Stanley Cup: The Hockey Hall of Fame Trick – The First-Ever Skateboard Trick Over the Stanley Cup.
Aleksander Barkov’s Stanley Cup celebration in Tampere, Finland, was a historic moment where two cultures met in an unprecedented way, surprising the audience completely. Professional skateboarder Marius Syvänen performed the world’s first skateboard trick over the Stanley Cup, which quickly went viral and spread globally through NHL, Florida Panthers, ESPN, The Hockey News, and top skateboarding media.
The stunt also made headlines in major Finnish media outlets such as YLE, Helsingin Sanomat,
Ilta-Sanomat, Aamulehti, and others. It gained significant attention across social media platforms like Reddit, TikTok, Twitter, Instagram, Facebook, and YouTube. The video became one of the most-watched NHL clips of the season, alongside the Stanley Cup-winning moment and the trophy’s arrival in the locker room.
The iconic photograph of Barkov watching the trick is now displayed at the Hockey Hall of Fame in Toronto and the Sports Museum of Finland at the Olympic Stadium as part of Finnish sports history. It will also be featured on a Suomi–Finland postage stamp in spring 2025. The stunt surprised all sports and hockey journalists present, making it an even bigger sensation. The widespread media coverage acrosshockey, skateboarding, and social media communities significantly amplified its reach and impact.
This professional campaign titled 'The First-Ever Skateboard Trick Over the Stanley Cup' was published in Canada, Finland, and United States in May, 2025. It was created for the brands: Aleksander Barkov, NHL, and Stanley Cup, by ad agency: Studio Lauraéus. This Content, Digital, and Experiential media campaign is related to the Media, Public Interest, and Sports industries and contains 4 media assets. It was submitted 6 months ago by Art director, creative director, graphic designer, photographer, copywriter: Ale Lauraéus of Studio Lauraéus.
Credits
Credits:
Agency: Studio Lauraéus, Helsinki, Finland
Art Director, Photographer, Creative Director, Graphic Designer, Producer, Videographer: Ale Lauraéus
Professional Skateboarder: Marius Syvänen
Photographer: Keke Leppälä
Hockey Hall of Fame Vice President, Curator/Keeper of the Cup: Phil Pritchard
Florida Panthers Captain, Stanley Cup Champion: Aleksander Barkov
International Sports Advisors Co., Inc.: Ilkka Larva, Director, Europe
