Foot Locker

The Heart of Sneakers

Agency: Preacher

Light Up The Holidays With Melo and PUMA

Ant's Hype Crew with adidas

Get Hype for the Holidays with Enisa


Foot Locker has unveiled its new global brand platform, The Heart of Sneakers, and with it, the debut of a star-studded 2023 holiday campaign featuring the likes of Kevin Durant, LaMelo Ball, Anthony Edwards, Steph Curry, and musician, Enisa, who tap Foot Locker’s Stripers as their all-star crew to bring joy and “hype for the holidays”. The global platform and campaign were created in partnership with Foot Locker's agency of record Preacher.

This professional campaign titled 'The Heart of Sneakers' was published in Canada and United States in November, 2023. It was created for the brand: Foot Locker, by ad agency: Preacher. This Digital, Film, and Integrated media campaign is related to the Retail Services and Sportswear industries and contains 3 media assets. It was submitted 25 days ago.


Client: Foot Locker
SVP/General Manager: Jill Feldman
VP of Marketing, NA: Holly Tedesco
VP of Creative: Matt Wright
Sr. Director, Marketing NA: Eric Majors
Director of Creative and Content Production: Christine Banares
Director of Brand Marketing: Pavan Patidar
Director of Partner Marketing: Simone Griffith
Sr. Manager, Brand Marketing Global: Alekza Latte
Brand Marketing Manager: Naomi Coupet
Producer: Erica Schwegman

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Ryan Durr
Creative Director: David Byrd
Brand Director: Jenalisa Trevino
Brand Manager: McKenna Caughey
Sr. Copywriter: Justin Grady
Sr. Art Director: Gina Senese
Sr. Designer: Candice Balbuena
Head of Production: Stacey Higgins
Sr. Producer: Kasia Olczak
Sr. Producer: Katie Porter
Sr. Strategist: Zachary Stubblefield
Business Affairs: Miiko Martin

Production Company: Burn Studio
Managing Director: Brad Johns
Executive Producer: Chris Hughlett
Director: Greg Hardes
2nd Unit Director: Aaron Chapman
Director of Photography: Austin Kearns
Photographer: Johnnie Izquierdo
Wardrobe Stylist: Khleo Armstrong
Production Designer: Leigh-Ann Reagan-Barnes
Office Production Manager: Myriah Johnson
Business & Legal Coordinator: Nastassia Tiangco

Edit House: Work Editorial
Post Producer: Malia Rose + Samara Kelly
Editor: Theo Mercado
Assistant Editor: Clint Beckwith + Chris Wronka
Music: Wiz Khalifa “Hype Me Up”
Edit House: Burn Studios
Post Producer: Lucie Horton
Editor: Joe Young
Music: Overcoast

Sound Design/Mix: Scott Johns
Finish House: Black Kite
Online Producer: Alizée Levino
VFX Lead: Marcus Moffat
Colorist: Rich Fearon


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