The Hare

Agency: Mother


A reimagined prequel to the iconic tale of the tortoise and the hare, the underlying campaign message is that a great day starts the night before with a great night’s sleep. 

This professional campaign titled 'The Hare' was published in United Kingdom in September, 2020. It was created for the brand: IKEA, by ad agency: Mother. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Mother UK
Executive Creative Directors: Ana Balarin, Hermeti Balarin
Creative Directors: Thom Whitaker, Danielle Outhwaite-Noel
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Agency Producer: Jenny Fann
Production Assistant: Ellie Thornton
Account Director: Lou de Keyzer
Production Director: Giedre Minotaite
Strategy: Scarlett Spence, Imogen Carter
Production Company: Pulse
Director: Sam Pilling
Pulse Producer: Chris Harrison
Pulse DOP: Stephane Fontaine
Post: David Keegan / NineteenTwenty
Editing: Paul Hardcastle / Trim
Music: Witness The Fitness, Roots Manuva
Composer / Arranger: Rodney Smith
Music Consultant: Arnold Hattingh / Theodore
Sound: Sam Ashwell / 750mph
Voiceover: Per Mattson


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