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Döhler

The hand-made world

Agency: D/Araújo

Description

The hand-made World is a project which involved more than 500 embroiderers from across Brazil. These Brazilian hands embroidered and gave life to a more joyful and human world. The result of two years of work is special embroidery that makes a beautiful video. The project started to take shape in the hands of artist Speto, who developed the illustrations to give the film its start. Numbers: 10 million stitches,1267 pieces of embroidery, 144 colors, 587 embroiderers, 700 days of production, 20 states, 167 cities.

This professional campaign titled 'The hand-made world' was published in Brazil in July, 2014. It was created for the brand: Döhler, by ad agency: D/Araújo. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 8 years ago.

Credits

Advertising Agency: D/Araújo Comunicação, Florianópolis, Brazil
Creative Director / Art Director: Luiz Dias
Copywriters: Daniel Martins, Marlon de Barros
Illustrator: Speto
Production Company: Animaking
Director: Paolo Conti
Director of photography: Philippe Arruda
Audio House: Ritmika Áudio Arts

Canal Brasil

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