The Hack

Agency: BBDO


In its latest cyber initiative, global insurer Hiscox, a specialist in small business and cyber insurance, collaborated with Brompton Bicycle to stage a ‘real world’ hack – simulating the effects of a cyber attack by constructing a complete clone of their east-London store overnight, hiring look-a-like staff and even stocking the shelves with counterfeit merchandise.

This professional campaign titled 'The Hack' was published in United Kingdom in January, 2019. It was created for the brand: Hiscox, by ad agency: BBDO. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: AMV BBDO, London, UK
Creative Directors: Clark Edwards, Andre Hull
Art Director: Vanessa Robinson
Copywriter: Josh Aitken
Director: The Glue Society


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