The Unicorn

The Great Webby Hack

Agency: The Unicorn


The Webby Awards is the biggest award the Internet has to offer. So when we got shortlisted we were over the moon. But because of Covid-19, the big award show with guests like Tom Hanks and Michelle Obama got cancelled and everything was hosted online. But when the link to the show came out, Webby made a typo. Instead of, they wrote That’s right, no “r”. So within 5 minutes we bought WebbysFomHome, which meant that everytime one of the big advertisers, clients or A-list celebs clicked the link in their inbox, they went straight to our site. That night we won the webby, but we also won an increased visit to of about 1000 %.

This professional campaign titled 'The Great Webby Hack' was published in Denmark in May, 2020. It was created for the brand: The Unicorn, by ad agency: The Unicorn. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 3 years ago by Creative Director: Peter Metcalfe of The Unicorn.


Advertising Agency: The Unicorn, Copenhagen, Denmark
Creative Director: Thomas Pries
Creative Director: Peter Metcalfe


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