Northwestern Mutual

The Great Realization

Agency: Mirimar


If not now, then when? That’s the sentiment behind Northwestern Mutual’s fully integrated, cross-platform advertising campaign which launched September 8th during the 2022 NFL season kickoff game between the Buffalo Bills and the Los Angeles Rams. Independent creative company and agency of record MIRIMAR created a TV, digital, and social media campaign that will air nationally throughout 2023.

Northwestern Mutual’s proprietary research revealed that Americans have an overwhelming desire to pursue their dreams now, rather than wait for that elusive “someday.” Yet, financial insecurity is preventing them from going after what’s most important. The “Great Realization” is a cultural rallying cry for all Americans who have been delaying their dreams to put their priorities into sharp focus and act by creating a financial plan.

This professional campaign titled 'The Great Realization' was published in United States in September, 2022. It was created for the brand: Northwestern Mutual, by ad agency: Mirimar. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 2 years ago.


Client: Northwestern Mutual
Chief Distribution Officer: Tim Gerend
Senior Director, Brand and Advertising: Paul Barthelemy
VP Creative: James Murphy
VP Growth Marketing: Erica Filanowicz
Senior Director, Creative Operations: Peter Papazoglou

Founder, Chief Creative Officer: John McKelvey
Founder, Managing Director: Luke McKelvey
Executive Creative Director: Nick Morrissey
Chief Strategy Officer: Meredith Chase
Creative Director: Eron Broughton
Creative Director: Mike Egan
Creative Director: Josh Braithwaite
Copywriter: Winston Farley
Art Director: James Kunzler
Jr. Art Director: Bella Davies
Group Account Director: Mandy Wakimoto
Sr Account Director: Jourdan Merkow
Senior Producer: Amy Berriochoa
Sr. Project & Operations Manager: Lindsey Reynolds
Business Affairs Director: Cindy Lewellan

Production Company: MJZ
Director: Niclas Larsson
Cinematographer: Linus Sandgren
President/Co-Founder: David Zander
Executive Producer: Eriks Krumins
Producer: Jacqueline Wilkinson

Editorial - Cabin Editorial
Editor: Carla Luffe
Sr. Cutting Assistant: Doug Scott
Producer: Katy Lester
Sr. Producer: Britt Carson
Executive Producer: Adam Becht

VFX - Kevin
Executive Creative Director / Partner: Tim Davies
Sr. Executive Producer / Partner: Sue Troyan
Senior VFX Producer: Jamie Schakel
On Set VFX Supervisor: Pete Smith
Compositing Lead: Steve Gibbons
2D: Rob Winfeld, Susanne Scharping
Design: Miguel Delcan

Color: Company 3
Sr. Colorist: Sophie Borup
Head of Production, Short Form: Julia Paskert
Producer, Short Form: Alexandra Lubrano
Music, Sound Design & Mix: Barking Owl
Creative Director/ Co-Founder: Kelly Bayett
Sr. Producer: KC Dossett
Composer: Barking Owl
Sound Design/ Mix: Mike Franklin
Assistant: Beau Manning


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