The Goods

The Goods Packaging & Design

Agency: John St


2019 Clio Juror: Mooren Bofill
Eat No Evil – We needed to establish a distinct packaging design in a very crowded, misleading and inauthentic landscape. Through design, we wanted to communicate The Goods’ fervent belief in transparency and clean food. Our idea was to make the label visually reflect the actual raw ingredients in every one of their products.

This professional campaign titled 'The Goods Packaging & Design' was published on March 01, 2017. It was created for the brand: The Goods, by ad agency: John St. This Design medium campaign contains 12 media assets. It was submitted about 3 years ago.


Advertising Agency: John St, Canada
Executive Creative Director: Stephen Jurisic, Angus Tucker, Niall Kelly
Executive Design Director: Mooren Bofill
Designer: Hannah Lee, Petra Cuschieri
Art Director: Jenny Luong
Copywriter: Martin Stinissen
Illustrator: Hannah Lee, Jenny Luong
Photographer: Hamin Lee

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