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Hamat Properties

The Game Has Changed

Agency: RTM Advertising

Intro & 3D Artwork

Promo - The Game Has Changed

The Official Soundtrack : Gamdeen Ziyada " by Moustafa Hagag "

Description

​To redefine the traditional real estate corporate event, we transformed the launch of a new mega-project into a fully immersive cinematic experience. The event kicked off with a groundbreaking 3D illusion: a CGI robot shattering the digital screens to declare, "The game has changed." This highly technical experiential opening set the perfect tone for the grand reveal and the exclusive premiere of the campaign's hit TV commercial and music video, "Gamdeen Ziyada", elevating the brand's presence through visual art and live entertainment.

This professional campaign titled 'The Game Has Changed' was published in Egypt in June, 2026. It was created for the brand: Hamat Properties, by ad agency: RTM Advertising. This Digital, Experiential, and Film media campaign is related to the Real Estate industry and contains 3 media assets. It was submitted 1 day ago.

Credits

CLIENT : Hamat Properties
AGENCY : RTM Advertising

Production House : Lens Media Production
Director : Mamdouh Zaky
Producer : Muhammed Fathy
DOP : Ramy Adel
Mix & Master : Hany Mahrous

Mega Star : Tamer Hosny
Lead Star : Mustafa Hagag

Creative Head : Ali El-Gaa'fary
Sr. Visual Designer : Mohamed Taha
Sr. Graphic Designer : Nadine Alfy
Sr. Video Editor : Kholoud Mohamed
Sr. Video Editor : Waleed Douban
Sr. Video Editor : Eslam Chiklis
Account Manager : Israa Gamaan

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