Description
Schaaf Tapped by ByHeart for Brand Campaign - The Formula That Answers - Following A Competitive Pitch
Woman‑owned independent creative agency Schaaf has been selected by ByHeart, the next‑generation infant nutrition company, to lead strategy, creative, and execution as part of its national brand campaign launching in Q4.
The win — following a competitive pitch earlier this summer — marks Schaaf’s first collaboration with ByHeart and further expands the agency’s growing roster, which includes Zola, Chobani, and General Mills.
“Schaaf instinctively understood our mission and our audience,” said Stephanie Jack, Director of Brand Marketing & Partnerships at ByHeart.” They brought forward a creative platform that’s emotionally resonant, culturally sharp, and true to our uncompromising quality standards.”
Launching today and developed in close partnership with ByHeart’s in‑house creative and marketing teams, Schaaf’s first film for the brand, “The Formula That Answers,” directly addresses parents’ growing sense of “choice fatigue” in the formula aisle. Rolling out across paid social, online video, influencer partnerships, and podcast audio, the work is designed to cut through category noise and connect emotionally with parents facing one of the most important decisions of early parenthood.
“From our first conversation with the ByHeart team, it was clear we shared both values and ambition,” said Kendra Schaaf, Founder & CEO of Schaaf. “We saw an opportunity to position ByHeart not just in their category, but in culture — by creating work that speaks to the real emotional stakes of feeding decisions and offers the clarity parents are craving.”
Timed with ByHeart’s expanded distribution in major national retailers, “The Formula That Answers” will serve as a stepping stone as the brand continues to introduce its national brand campaign and creative platform for its growing retail presence.
This professional campaign titled 'The Formula That Answers' was published in United States in August, 2025. It was created for the brand: ByHeart, by ad agency: Schaaf. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
