Description
When Gen Z creator Jana Diab publicly asked Mirinda, on TikTok, to create her own flavour, the brand said yes, in public. The result was Mirinda Mystery: a flavour Jana designed and revealed through an original song she wrote, entering a daydream tunnel to bring it to life on screen. The campaign extended into Egypt's first branded Snapchat AR filter, letting fans pick their own colour for the mystery can, alongside a citywide OOH takeover and a gamified guessing game built into the delivery journey itself. Rather than announcing a relaunch, Mirinda let its audience discover it.
This professional campaign titled 'The Flavour Mystery ' was published in Egypt in February, 2026. It was created for the brand: Mirinda, by ad agency: Ads From Earth. This Digital, Film, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Advertising Agency: Ads From Earth, Egypt
Chief Creative Officer: Hussam Moro
Managing Director: Osman Badran
Account Executive: Galila Eraky
Production House: Rhino & Oxpecker Productions, Egypt
Client: PepsiCo
Brand: Mirinda
