Marty Allen and Myriam Manzanera are two female students from Miami Ad School, New York. Both were frustrated that there are countless bottle opener accessories that are manufactured for male consumers, such as flip flops and belt buckles. But there’s much to be desired in the bottle opener market specifically made and marketed for women. Open Jugs is the very first bikini top with a built-in bottle opener. Because we don’t need no man to open our beers, this product was invented, designed, produced, and sold by us. Buy your own beerkini at www.openjugs.com.
This student campaign titled 'The First Bikini Top Bottle Opener' was published in United States in October, 2017. It was created for the brand: Open Jugs, by ad school: Miami Ad School. This Film medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted almost 6 years ago.
Advertising Agency: Miami Ad School, New York, USA
Art Director: Myriam Manzanera
Copywriter: Marty Allen