Description
As more people began drinking Jägermeister at room temperature, the brand set out to protect its iconic –18° serving ritual. The solution was Finger Mittens: tiny knitted mitts for fingertips that makes holding ice-cold shots comfortable. Turning care, humor and warmth into a reminder to serve Jägermeister ice-cold.
The Finger Mittens will be made available at selected bars across the country — exactly where Jägermeister is served. And will also be available for purchase on the campaign website.
This professional campaign titled 'The FingerMittens' was published in Denmark in January, 2026. It was created for the brand: Jagermeister, by ad agency: Marketsquare. This Ambient and Digital media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Senior Art Director: Anders Winther
Copywriter: Caroline Jansby
Senior Creative: Jonas Quist Nielsen
Social Media Strategist: Melissa Kahraman Nielsen
Assistant Art Director: Peter Rainer
Agency Producer: Nicolai Schierbeck
DOP: Hugo Rosenstand
Creative Director: René Kammersgaard
ECD: David Asmussen
