ADVERTISING

Indian institute of hotel management

The Festival of Togetherness- Durga Puja

Agency: Keyline Digitech

Sasthi

Saptami

Aasthami

Nabami

Dasami

Description

Keyline created a Durga Puja campaign for the Indian Institute of Hotel Management which showcased the spirit of the festival with a unique approach.
The campaign featured five major days of the festival with catchy rhyme-filled captions, each one highlighting one of the major courses offered by the institute. The use of names like Haldar (a common Bengali surname) and Fernandez (a common Christian surname) added to the charm of the campaign, as it signified the inclusiveness of Durga Puja celebrations in West Bengal, transcending all barriers of religion, caste, and race. The campaign was a witty reminder that the institute, like the festival, does not discriminate and is open to all students regardless of their background.
The playful use of language and rhyme added a touch of fun to the celebration, while also highlighting the institute's commitment to providing quality education to all. The captions, when read carefully, are nothing short of innovative and witty.

This professional campaign titled 'The Festival of Togetherness- Durga Puja' was published in India in October, 2022. It was created for the brand: Indian institute of hotel management, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign contains 5 media assets. It was submitted over 1 year ago by Keyline Digitech of Keyline Digitech.

Credits

Advertising Agency : Keyline Digitech, Kolkata, West Bengal, India
Company Director: Mr Subrata Kundu
Art Director: Mr Amalesh Das
Design: Mr Matinur Rahaman
Copywriter: Mr Sudip Dutta Gupta, Ms Sanjana Shaw

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.