Description
Title: The Melodic Joker
Project Description:
"The Melodic Joker" is a whimsical and vintage-inspired addition to the "Festival of Playing Cards" campaign. While the previous pieces focused on mystery and drama, this design brings a sense of dark comedy and "medieval entertainment" to the series.
Key Design Elements:
* The Musical Jester: The central character is a personified black cat, dressed in a traditional Elizabethan ruffled collar and a jester’s hat, performing on a banjo. This represents the "Joker" card in a literal and playful way.
* Vintage Symbolism: The use of a burning candle and aged, sepia-toned playing cards in the background adds a "Renaissance tavern" vibe, making the festival feel like an ancient tradition.
* Color and Pattern: The background features a classic diamond-patterned wallpaper in red and black, which reinforces the suit of diamonds theme seen throughout the campaign.
* Typography: The bold, white gothic font contrasts with the warm, textured background, ensuring the festival details (13-15 Nov) are clear while maintaining the historical aesthetic.
Technical Summary:
* Art Style: Vintage Collage / Digital Illustration.
* Mood: Playful, Mysterious, and Old-world.
* Software: Adobe Photoshop.
This student campaign titled 'The festival of playing cards' was published in Egypt in December, 2025. It was created for the brand: Media, by ad school: The Higher Institute Of Applied Arts. This Design and Print media campaign is related to the Gaming and Media industries and contains 1 media asset. It was submitted about 22 hours ago.
Credits
Advertising Agency (School): The Higher Institute of Applied Arts ,6th October city ,Egypt
Production Company: Student Project, The Higher Institute of Applied Arts 6th October City, Egypt
Art Director: Martina George
Copywriter: Martina George
Photographer: Martina / No Photography used
