Description
BBDO Bangkok and Mum Films collaborated with the Thai Health Promotion Foundation to create this "The Experimental" campaign warning Thais of the emerging health risks of e-cigarettes, which are gaining popularity among youths with their contemporary appearance and selection of appealing odours and flavours.
The information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.
The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centres on Sunny, a lab rat who smokes e-cigarettes daily, and 'Baifern' his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms. Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking
This professional campaign titled 'The Experimental' was published in Thailand in September, 2022. It was created for the brand: Thai Health Promotion Foundation, by ad agencies: BBDO, BBDO Asia, and BBDO Bangkok. This Digital and Film media campaign is related to the Electronic Devices, Health, and Tobacco industries and contains 4 media assets. It was submitted 11 months ago.
Credits
Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Associate Creative Director: Annop Khunwong
Art Director: Nattnaree Kheaw-Im
Copywriter: Panupong Nakju
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account executive: Pornchanok Wuttitanakorn
Agency Producer: Toungrak Jiravatanarungsri
Production Company: Mum films
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrekul Na Ayudhya
Post Producer: Kritsana Thaweesang, Sansanee Rungpongwanich
Location Manager/PM: Kataporn Saeieb
Art Director : Nuttawut Kaewrat
DOP: Teerawat Thitikornwanich
Focus puller: Sarun Sirithum
DIT: Jarturoung Saitornueng
Digital Video Assistant: Chalerm Thongsuk
Editor: Dechmongkol Prasertsit
Colorlist: Pat Aphipongcharoen
Online Artist: Tanawich Kochchaprom
Animator: Wanchai Boonsa-ard
Sound Production Company: CINEDIGITAL SOUND STUDIO
Wardrobe: Kittisak prasarndee
Casting: Surangkana suwanjinda
Make Up: Kodchakorn Noipha
