The Essential Plus One
Description
Old Bay is the "Essential Plus-One." It is the non-negotiable flavor component needed to transform any ordinary dish or meal into a celebration.
This student campaign titled 'The Essential Plus One' was published in United States in December, 2025. It was created by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted about 16 hours ago by Hannah Weiner of S.I Newhouse School of Communications.
Credits
Advertising Agency (School): S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter and Art Director: Hannah Weiner
Instructor: Stephen Lundberg
