Description
Autism affects 1 in 36 children in the United States, yet delays in diagnosis remain common due to assessments that are time-consuming, subjective, and often inaccessible. EarliTec Diagnostics addressed this challenge with its FDA-cleared EarliPoint device, which uses eye-tracking to deliver earlier, objective evaluations. The remaining obstacle was engagement: toddlers needed to stay focused for 15 minutes to generate meaningful data. Instead of forcing children to adapt to clinical tools, the team chose to redesign the diagnostic experience around how toddlers naturally engage.
The solution, The EarliShow, pairs the medical device with carefully curated animated content loved by young children. Using eye-tracking data from hundreds of sessions, an AI model identified the visual traits that sustain attention, then analyzed Aardman’s catalog to create a playlist engineered for clinical-grade engagement. Now integrated across all EarliPoint devices, The EarliShow improves cooperation, data quality, and early screening access, proving that storytelling, when guided by data, can transform healthcare outcomes for children and families.
This professional campaign titled 'The EarliShow' was published in United States in January, 2026. It was created for the brand: EarliPoint, by ad agency: AREA 23, an IPG Health Company. This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted 3 days ago.
