Description
This London Cab "Powered by Abou Ghaly" campaign showcases its core strengths: unparalleled safety, reliability, comfort, and prestige.
Each of the four commercials focuses on one USP, showcasing relatable characters.
The Overprotective Mom prioritizes family safety, trusting London Cab for secure rides.
The On-Time Dad values reliability, relying on London Cab to stay punctual.
The Chill People seek comfort, enjoying the relaxing experience of London Cab.
The Icons demand prestige, finding luxury and sophistication with London Cab.
This professional campaign titled 'The Drive You Need' was published in Egypt in May, 2024. It was created for the brand: London Cab, by ad agency: Kord. This Content, Digital, and Film media campaign is related to the Hospitality, Tourism and Transport industries and contains 4 media assets. It was submitted over 1 year ago by Mohamed El Garadiny of Kord.
Credits
Director: Mahnaz Aziz
Executive Producer: Bassel Enab
Director’s Producer: Mohamed Elgaradiny
Creative & Script: Mohamed Elgaradiny
DOP: Omar Haitham
Head of production: Mohab Mahdy
Producer: Abdallah Amin
Art Directors: Mariam Sheta - Maryam Elshaboury
First AD: Salsabeel
First AC: Youssef Farghal
Account Manager: Sarah Douki
Second AD: Omar Ali
Gaffer: Thabet ali
Editor: Hussein Abdelazim
Colorist: Ahmed Kamanana
Voice over: Paul Ross
