The Drive to Defy

Agency: Ogilvy


Who do you think you are? Society will try to answer this question for you – if you allow it. Yet there are people among us whose ambition and resilience have led them to defy social expectations. They fight stereotypes and prejudice at work. They face depression and self doubt at home. But still they rise. What powers them? A relentless drive to defy. To launch the new category-defying T-Roc, Volkswagen is celebrating the spirit of defiance that lives within us all. Embodying this drive, are a group of unstoppable individuals who were born to break conventions. From South Africa’s first black female combat pilot to a trailblazing ballerina who rewrote history. Every aspect of #TheDriveToDefy focusses on people who dare to take up space. Featuring Kitty Phetla, Major Mandisa Mfeka and the incredible artists who’ve worked behind the scenes to bring these stories to life. Together, they are our Defiant Ones.

This professional campaign titled 'The Drive to Defy' was published in South Africa in November, 2020. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 3 years ago by Creative Director: Alex Goldberg of Ogilvy Cape Town.


Advertising Agency: Ogilvy, Cape Town, South Africa
Production Company: Bioscope Films
Post: Strangelove
Vfx: Sinister Studios
Sound Design: The Workroom
Music for Mandisa: Audio Militia
Music for Kitty: Daniel Caleb / Pressure Cooker
Photographer: Jodi Windvogel
Director: Fausto Becatti


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