Description
The K LEAGUE sent a mission to its fans to dribble a ball until they arrived inside the stadium. They had to keep dribbling a ball on the ground and had to make a detour an time they encountered a staircase or bump Their routes to the stadium were recorded using GPS, and these were used to make a map showing the best possible route for visitors with mobility problems.
This professional campaign titled 'THE DRIBBLE-MADE ROUTE ' was published in South Korea in January, 2022. It was created for the brand: K-LEAGUE, by ad agency: Dminusone. This Content, Direct, and Experiential media campaign is related to the Sports industry and contains 2 media assets. It was submitted 5 days ago by Copywriter: hongkyun kim of Dminusone.
Credits
Advertising Agency : Dminusone, South Korea
Production Company: Episode Film, South Korea
Creative Director : Donggil Kim, Janghan Kim
Art Director: Minji Hong, Joonwoo Song, Jeon Yoona
Account Executive: Hojin Hwang
