The DNA journey

Agency: &Co


A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise.

This professional campaign titled 'The DNA journey' was published in Denmark in June, 2016. It was created for the brand: Momondo, by ad agency: &Co. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: &Co., Copenhagen, Denmark
Creative Director: Robert Cerkez
Senior Copywriters: Tue Rossel, James Godfrey
Account Directors: Thomas Christenson, Trine Eising
Account Manager: Marianne Louise Seirberg
Agency Producer: Arlette Walsøe
Production Company: Bacon
Director: Jeppe Rønde
Executive Producer: Mette Jermiin
Production manager: Ditte Odgaard
Director of Photography: Magnus Jønck
Lighting: Aslak Lythans
Production Designer: Mads Jørgensen
Wardrobe & make-up: Stine Gudmondsen, Louise Bruun
Sound recording: Lars Gonzalez
Post Production: Bacon X
Sound Design: Koch / Bacon
Colourist: Hannibal Lang / Bacon X
Editor: Simon Borch
Music composer: Tom Day
Music recording: Chapters EP


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