Description
McCann Global Health, an IPG Health company is launching “The Direct Effect” for the Family Health Project, a charitable organization out of Massachusetts, highlighting a program that provides first-time mothers experiencing poverty with direct financial donations of $400 monthly for three years, no questions asked.
Why this matters:
Almost 1 in 5 American children live in poverty – a shocking number. Research shows direct financial support during the first three years significantly improves children’s brain development.
The program has shown remarkable results through its first pilot program for 30 moms in Massachusetts who were supported with $400 each month for 36 months to use as they choose. The latest Impact Report shared that “100% of the moms and babies who participated avoided health crises or major health issues over the course of the 36 months.”
The new film and redesigned website challenge the conventional wisdom around poverty solutions and encourage sustained donations. The goal with this new campaign is to provide $400 to sixty moms over a three-year period with the help of recurring donations.
This professional campaign titled 'The Direct Effect' was published in United States in May, 2025. It was created for the brand: Family Health Project, by ad agencies: IPG Health and McCann Global Health. This Integrated medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 16 days ago.
Credits
Lead Agency: McCann Global Health, an IPG Health Company
President, McCann Global Health: Briana Ferrigno
Executive Creative Director: Dov Zmood
SVP, Producer: Billy Diesel
VP, Account Director: Emily Carter
VP, Strategist: Diane Parrott
Director of Project Management: Melissa Curtis
Group Art Supervisor: Kamil Fedko
Art Director: Jessica Masur
Senior Account Executive: Abigail Allhusen
Media Engagement: Resolute, A Weber Shandwick Company
SVP Paid Media: Brittany Poblete
Sr. Associate Paid Media: Giovanni Espinoza
Production: Bryght YoungThings
Director: Mikayla Gamble
EP: Chelsea Greenwood
Founder: Daniel Navetta
Head of Production: Steve Cozzarelli
Line Producer: Steve Oare
Sales & Management: Katie Northy / Talk Shop
Editorial: Bandit
Editor: Zeke O’Donnell
Edit EP: Laura Relovsky
Post Producer / Head of Production: Laura Cavenaugh
Assistant Editor: Chris McNinch
Color: Jared Rosenthal
Finishing: Nice Shoes
Flame Artist: Arthur Dorrington
Senior Producer: Paul Dekams
Head of Production: Andrew Pandolfino
Finish EP: Jason Farber
Original Music: Sonic Union
Composer & Creative Director: Zac Colwell
Executive Creative Director: Halle Petro
Music Producer: Justin Morris
Music Supervisor: Julian Fader
Sound: Sonic Union
Audio EP: Pat Sullivan
Sound Designer & Mix Engineer: Julienne Guffain
Assistant Engineer: Joey Glick
