Description
As late-night World Cup matches keep millions of fans awake, Volkswagen’s “The Day After” captures the rushed mornings that follow: from missed buses and rushed coffees to being late for work, while showing how Volkswagen safety technology looks ahead when drivers may not.
This professional campaign titled 'The Day After' was published in Germany in June, 2026. It was created for the brands: Volkswagen and Volkswagen Germany, by ad agencies: BBDO Germany and Bernbach. This Film medium campaign is related to the Automotive and Personal Transportation and Sports industries and contains 1 media asset. It was submitted about 8 hours ago.
Credits
Agency: Bernbach
Global Brand Director: Damir Maric
Global Chief Creative Officer: Frank Hahn
Chief Creative Officer: Gerrit Zinke
Creative Director: Heitor Buchalla
German Market Creative Director: Gorden Mross
Senior Copywriter: Pieter Blume
Account Management: Luca Dornhöfer, Kathrin Thiele
Agency Producer: Jens Mecking
Production Company: RadicalMedia
Director: Tony Barry
Editor: Sam Gunn
Music: Supreme Music
Client: Volkswagen Germany GmbH & Co. KG
Head of Marketing Germany: Lutz Kothe
Head of Marketing Communications and Retail Marketing: Mark van der Ploeg
Integrated Communications Campaign Management: Mario Eichenberg
Integrated Communications Campaign Management: Artur Krause
Integrated Communications Campaign Management: Simone Beachus
