What’s your workplace's darkest nightmare? Did you know workplace accidents are 36% more likely to happen in poorly lit environments? From tripping and falling to eye strain, poor lighting creates hidden hazards that can lead to serious injuries. Don't let poor lighting become your workplace's worst nightmare. On this World Day for Safety and Health at Work, let’s take a necessary step forward and turn our workplace into a well-lit environment where safety comes first.
Description
For World Day for Safety and Health at Work, we reimagined workplace hazards through the lens of a horror movie trailer.
Titled The Darkest Shift, the teaser-style video takes viewers through ominous, dimly lit scenes such as deserted corridors, shadowy construction zones, and stairwells where danger lurks unseen. With a chilling message of "When darkness falls, one misstep can change everything", the campaign draws a sharp parallel between poor lighting and real-world workplace accidents.
The twist: Instead of leaving safety to chance, we turn on the light, literally and metaphorically, calling on businesses to prioritize proper illumination.
The video closes with a serious reminder: workplace accidents are 36% more likely in poorly lit environments.
Our solution: Switch to LEDVANCE for a safer, brighter future.
This professional campaign titled 'The Darkest Shift' was published in United Arab Emirates in April, 2025. It was created for the brand: LEDVANCE, by ad agency: KIMM. This Content, Design, and Digital media campaign is related to the Other industry and contains 1 media asset. It was submitted 24 days ago.
Credits
Advertising Agency: KIMM Agency, Istanbul, Turkey
