According to Pew Research Center, about 39% of Americans are skeptical of getting the COVID-19 vaccine. The campaign acknowledges this and therefore was created to specifically target that percentage of our population with hesitations, especially within the BIPOC and Latinx/Hispanic communities, which have been disproportionately affected by the devastating virus.
This professional campaign titled 'The COVID-19 vaccines were Made To Save' was published in United States in April, 2021. It was created for the brand: Made To Save, by ad agency: Mekanism. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Mekanism, USA