For the third year in a row, Peloton has partnered with Stink Studios to harness the infectious enthusiasm of its fan base with a personalised year-in-review campaign that reminds members why they love Peloton.
The global campaign, called “The Cooldown”, takes 12 months of raw workout data and transforms it into a personalised film for each of its members celebrating their individual achievements throughout the year. Peloton has nearly 7 million members worldwide and, in 2022 alone, they spent more than 250 million collective hours with Peloton.
The films will be shared with members in-platform via the Peloton app from 15th December.
Peloton members are famously passionate and devoted to the brand. Focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – maximises the potential for share-ability and enables the campaign to reach new audiences in a way traditional media couldn't.
Using Stink Studios’ automation platform, RITA, millions of unique, multi-language videos were rendered in less than a day.
This professional campaign titled 'The Cooldown' was published in United Kingdom in December, 2022. It was created for the brand: Peloton, by ad agency: Stink Studios. This Digital medium campaign is related to the Fitness industry and contains 2 media assets. It was submitted 9 months ago.