Description
Verizon turned the fine print people usually skip into the kind of text Gen Z actually studies: lyrics. With Tyler, The Creator, real competitor contract clauses became The Contract, an original diss track exposing hidden fees, data limits, and penalties. The idea expanded into social diss tracks and an AI tool that transforms any contract — from telecom to rent, streaming, internet, and more — into a track people can hear, replay, and understand.
This student campaign titled 'The Contract' was published in Brazil in April, 2026. It was created for the brand: Verizon, by ad school: Redhook School. This Audio, Content, and Digital media campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted about 6 hours ago.
Credits
School: Redhook School, Curitiba, Brasil
Art Directors: Eduarda Soares, Fabrizzio Laroca, Thiago Egg
Copywriters: Hannah Aguiar, Thales Santos
Professor / Instructor: Thiago Aranha
