The Commercial Brake

Agency: Mortierbrigade


A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with.

This professional campaign titled 'The Commercial Brake' was published in Belgium in May, 2018. It was created for the brand: KIA, by ad agency: Mortierbrigade. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Mortierbrigade, Brussels, Belgium


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