Coffee grounds are 28x a worse pollutant than carbon dioxide. Unfortunately, the world throws out 18M tons of it every year. Nespresso, one of the world's biggest coffee brands, recognized that it's part of the problem. So, they created the Coffee Brick—a sustainable construction material made with coffee waste.
The innovation will be launched in Colombia—home of Nespresso farmers—where disaster struck with Hurricane Julia. Coffee Bricks are used to rebuild the country's destroyed villages and communities. We also encourage coffee lovers to send us their coffee waste and competitors to adopt the initiative.
This student campaign titled 'The Coffee Brick' was published in Canada, Germany, and Spain in February, 2023. It was created for the brand: Nespresso, by ad schools: Miami Ad School Europe, Miami Ad School Madrid, and Miami Ad School Toronto. This Design and Direct media campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted 9 months ago by Copywriter: Rafter Manguiat.
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Advertising Agency (School): Miami Ad School Madrid, Madrid, Spain
Advertising Agency (School): Miami Ad School Toronto, Toronto, Canada
Art Director: Sarah Bahsali
Art Director: Marie Scherpe
Copywriter: Rafter Manguiat