Description
Soapply lives by a code. It's a lofty and commendable code, but it is long. We did our best to smush it into a discount code. Then we put it onto a billboard in Times Square and tacked it up on community bulletin boards across the country.
This professional campaign titled 'The Code We Live By' was published in United States in October, 2024. It was created for the brand: Soapply, by ad agency: Decker. This OOH Outdoor medium campaign is related to the Household Products industry and contains 5 media assets. It was submitted about 1 year ago by ACD/Art Director: Alan Duda.
Credits
Creative Director/Copywriter: Dom DeLoya
SVP Strategy & Development: Andrew Kesin
Business Development Lead: Alexis Matsas
ACD/Art Director: Alan Duda
Editor: Adrienne Sullivan
Project Manager: Kara Murphy
Billboard Photography: Brian Agamie
