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National CMV Foundation

The CMVirus Pledge

Agency: GSW


Awareness campaign aimed at getting CMVirus on the Recommended Uniform Screening Panel (RUSP). The RUSP is a list of disorders that the Secretary of the Department of Health and Human Services (HHS) recommends for states to screen as part of their state universal newborn screening (NBS) programs.

This NSFW professional campaign titled 'The CMVirus Pledge' was published in United States in May, 2019. It was created for the brand: National CMV Foundation, by ad agency: GSW. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: GSW, New York, USA
Creative Director / EVP / ECD: Nicholas Capanear
SVP / CD: Adam Hessel
SVP / CD: Ted Mendelson
EVP / ECD: Michael Austin
Art Director / VP / ACD: Kein Ziemkiewicz
Copywriter / Group Copy Supervisor: Ron Larson
Director of Integrated Production: Jon Parkinson
Photographer: Alejandro Burset
CGI/Post Production: Gonzalo Arevalo Condemarin


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