Penguin Classics Sandy Hook Promise

The Classic that Shouldn't Be

School: Miami Ad School Europe


In the U.S., school shootings have been on the rise nonstop within the past decade. But lawmakers have done little to none to stop these tragedies. So, we turned to children’s classics—everyone’s first source of life lessons—to teach these officials about this avoidable reality. We created a new one.

This student campaign titled 'The Classic that Shouldn't Be' was published in Germany in February, 2023. It was created for the brands: Penguin Classics and Sandy Hook Promise, by ad school: Miami Ad School Europe. This Design and Integrated media campaign is related to the Education, Public Interest, and Recreation, Leisure industries and contains 3 media assets. It was submitted about 1 year ago by Copywriter: Rafter Manguiat.


Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Mentor: David Stadtmüller
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
Illustrator: Sako Tenzin


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