The challenge

Agency: 1on1 Agency


We got the task of raising awareness for a completely unknown brand of energy drink. In one month, almost everybody in the key demo knew they existed. For the purpose, we created 5 separate YouTube videos, uploaded once a week, for a period of 5 weeks. All of them containing the best comedy we could come up with, on every-day subjects like childhood events, weddings, Balkan cuisine, men & women stereotypes and so on… The videos were an instant hit, gaining more than 1 million views, or over 200.000 views per video on average. With thousands of social media engagements, free of charge PR coverage from the media, all done with not a dime spent on advertising or media buying.

This professional campaign titled 'The challenge' was published in Macedonia in October, 2016. It was created for the brand: Monza, by ad agency: 1on1 Agency. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Eden na Eden, Skopje, Macedonia
Creative Director: Zarko Dimitrioski


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