Jack Daniel's

The celebration

Agency: Arnold


The world’s first crowdsourced bar built by Jack Daniel’s fans to celebrate his 164th birthday (and the love of whiskey).

This professional campaign titled 'The celebration' was published in Australia in October, 2014. It was created for the brand: Jack Daniel's, by ad agency: Arnold. This Digital medium campaign contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Arnold Furnace, Australia
Executive Creative Director: Tom Spicer
Creatives: Luke Duggan, Cameron Brown
Client Services Director: Michael Stevenson
Group Account Director: Ian Hartley
Senior Account Manager: Natalia Kowalczyk
Account Executive: Belinda Bennett
Head of Experiential: Nigel Hickey / Red Guerilla
Junior Producer: Steph Santos / Red Guerilla
TV Production: Melissa Petryszyn
Production: Bridget Brice
Production Company: Film Graphics
Director: Dylan Harrison
Producer: Nikki Hardy
Media Strategy: Tom Hosking / Society
Media Strategy: Declan O’Dwyer / UM


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