Description
Operation The Cage by Continental that we made recently for Continental France. Under the partnership the brand of tires CONTINENTAL with the French Football Federation and the launch of the new ContiSportContact 5™ tire, we have designed an animation 100% football through a unique and surprising playground : THE CAGE, created by the british artist Benedict Radcliffe, is a 10 meter diameter by 3 feet high metallic structure inspired by the ContiSportContact 5™ tyre shape. In this playground we organised an 'ultimate penalty' game : football fans challenged the Continental goal keeper, a former pro. The spectacular and unprecedented event took place Wednesday, February 9, 2010, during the match France / Brazil, on the forecourt of the Stade de France.
This professional campaign titled 'The cage' was published in France in March, 2011. It was created for the brand: Continental, by ad agency: Tribeca. This Ambient medium campaign is related to the Industrial industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: Tribeca, Paris, France
Creative Directors: Laurent Valembert, Xavier Valembert, Julien Lardenois
Copywriter / Account Manager: Benjamin Nogues
Artist: Benedict Radcliffe
