ADVERTISING

Continental

The cage

Agency: Tribeca

Description

Operation The Cage by Continental that we made recently for Continental France. Under the partnership the brand of tires CONTINENTAL with the French Football Federation and the launch of the new ContiSportContact 5™ tire, we have designed an animation 100% football through a unique and surprising playground : THE CAGE, created by the british artist Benedict Radcliffe, is a 10 meter diameter by 3 feet high metallic structure inspired by the ContiSportContact 5™ tyre shape. In this playground we organised an 'ultimate penalty' game : football fans challenged the Continental goal keeper, a former pro. The spectacular and unprecedented event took place Wednesday, February 9, 2010, during the match France / Brazil, on the forecourt of the Stade de France.

This professional campaign titled 'The cage' was published in France in March, 2011. It was created for the brand: Continental, by ad agency: Tribeca. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Tribeca, Paris, France
Creative Directors: Laurent Valembert, Xavier Valembert, Julien Lardenois
Copywriter / Account Manager: Benjamin Nogues
Artist: Benedict Radcliffe

ADVERTISING

iStock Essentials

Aerial Drone View: Historically ...

Artist: gorodenkoff

iStock Signature

Bruges Cityscape - Aerial Hyperl...

Artist: Schroptschop

iStock Signature

Woman looking out of the window ...

Artist: Oleh_Slobodeniuk

iStock Essentials

Drone zoom-out time-lapse of tra...

Artist: Victor Engaras

iStock Signature

International flags

Artist: querbeet

iStock Essentials

London UK Drone View

Artist: Vonkara1

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.