The Butt Sommelier

Organic Doggie Treats and INNOCEAN Worldwide have created an unpredictable, clever campaign titled, “The Butt Sommelier.” Organic Doggie Treats are truly small batch organic dog treats, with a distinct SoCal vibe, meant for only the most enlightened dogs. With the tagline, “For The Enlightened Pooch,” Organic Doggie Treats’ knows that enlightened dogs that don’t just sniff other dogs, they write about them, and describe them, just as a wine critic would about wine.
The campaign, which launched on Instagram last week, features the critical reviews of customers’ dogs by the main spokes-pug for the brand, who belongs to the company’s founder. It can be found via the Instagram handle @buttsommelier. With so many people out walking their dogs, summer is the ideal time for this campaign, which targets dog lovers and owners, to go live.