The BS Meter Calls BS on Competitors’ Razors
Description
Dollar Shave Club is doubling down on its no-holds-barred, truth-telling roots and taking aim at Big Razors with a hilariously bold new campaign, dubbed the “Bullshit Meter.”
This professional campaign titled 'The BS Meter Calls BS on Competitors’ Razors' was published on February 10, 2026. It was created for the brand: Dollar Shave Club, . This campaign contains 1 media asset. It was submitted about 2 hours ago.
Credits
Client: Dollar Shave Club
Sr. Director, Marketing: Nikki Frisz
Creative Director: Elizabeth McKinney
Sr. Marketing Ops Manager: Hanna Allman
Brand Manager: Jake Somsin
Social Media Content Manager: Jason Rothman
Associate Social Media Content Manager: Sam Klegerman
Freelance Creative Director: Daniel Kelleher
Freelance Executive Producer: Karen Leiper
Production: ArtClass
Director: Ryan Ebner
Managing Partner: Geno Imbriale
Managing Director / EP: Kirsten Arongino
Executive Producer: Sean Owolo
Head of Production: Sparkle Jones
Staff Producer: Olivia Possino
Director of Photography: Caron Nyquist
Line Producer: Mike Montenegro
Key Grip: Alan Contreras
Production Designer: Dustin Grabiner
Gaffer: Skott Khuu
Stylist: Adrien Rabago
HMU: Morgan Marinoff
Post: Cosmo
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Colby Eaton
