The Boys

Agency: Pereira O'Dell


There’s a lot of data out there about men but only one truth… 100% of men think their “groin” is the most important part of their body. The problem is almost all of them feel uncomfortable talking about it. Especially when it comes to grooming.

For Manscaped, a mens groin grooming company, we developed “The Boys” campaign. Its goal was to stop treating male below-the-belt grooming like it’s some kind of taboo. The challenge? How to talk about nether region grooming in a TV-safe way. Enter the visual metaphor. We used it to craft a simple love story between a man and his boys. Hopefully after watching folks will never look at men, or their personal grooming the same way again.

This professional campaign titled 'The Boys' was published in United States in March, 2024. It was created for the brand: Manscaped, by ad agency: Pereira O'Dell. This Film medium campaign is related to the Personal Accessories industry and contains 3 media assets. It was submitted 3 months ago.


Creative Agency: Pereira O’Dell
Cofounder / Creative Chairman: PJ Pereira
Chief Creative Officer: Rob Lambrechts
Executive Creative Directors: Jason Apaliski, Juliana Constantino
Creative Directors: Julie Rutigliano, Fernando “Bisnaga” Passos
Sr. Copywriter: Sophia Held
Sr. Art Directors: Lily Ramos, Thomas Hinkamp
Head of Art: Eduardo Gomes
Director of Integrated Production: Darbi Fretwell
Executive Producer: Anthony Nelson
President: Natalie Nymark
Director of Brand Management: Erin Shanahan
Brand Supervisor: Olivia Ison
Group Strategy Director: Ray Yoes
Director of Connections: Neil Sawhney
Director of Social: Kate Wadkins
Social Strategy Supervisor: Haley Carter

Chief Marketing Officer: Marcelo Kertész
VP of Integrated Creative: Henry Arlander
Executive Creative Director: Charlie Wolff
Executive Producer: Keith Cecere
SVP, Global Omnichannel Marketing: Ryan Fiore
Senior Director, Brand Marketing: Jessica Carlson
Post-Producer: Greg Brecher
Art Director, Motion Graphics: Edgar Mendez
Motion Designer, Ryan Sabo
Senior Manager, PMO: Lizzie Correia
Project Manager: Brittany Kelley
Senior Director, Communications: Allison Frazier

Production Company: Ruckus
Director: JJ Adler
Production Company: 24/7
Editorial: Cut and Run
VFX: Yours Truly Kevin
Music: Quiet City
Mix: Lime Studios
Color: Trafik
Social lens: Current Studios


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