Description
This is the lesser-known story of Bollywood actor Prateik Smita Patil and the precious inheritance his iconic mother, Smita Patil, passed down to him.
Colgate is proud to be part of journeys like his, protecting the things that matter most.
This professional campaign titled 'The Boy Who Learnt to Smile' was published in India in May, 2026. It was created for the brand: Colgate, by ad agency: WPP@CP. This Film medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 3 hours ago.
Credits
Chief Creative Officer, APAC: Reed Collins.
Chief Creative Officer's India: Kainaz Karmakar & Harshad Rajadhyaksha.
Chief Strategy Officer: Prem Narayan.
Sr. Executive Creative Director: Juneston Mathana.
Creative Team: Armaan Sunny, Riti Hamlai, Virendra Saigaonkar, Vishal Goswami, Barun Rakshit, Amarttya Majumdar, Ken Kaneko.
Account Management Team: Amarinder Butalia, Esha Datta, Daniel Cullen, Kunal Rasania, Faizan Shaikh, Sumeet Chhatri.
Agency Producer: Divyang Pandya.
Production Partner: Absolute Studios.
Director: Amit Mishr.
Executive Producer: Prafull Sharma.
Producers: Sadhya Vyas, Trisanku Kaushik.
